Goblin House
Short-form video platform owned by Chinese technology company ByteDance. The default For You feed is fully algorithmic with frictionless auto-advance.
A 2025 study confirmed that high short-video usage intensity is positively related to addiction, "TikTok Brain" (perceived mood enhancement) and decreased attention control. A 2024 study found increased short-form video consumption relates to poor sustained attention.
Significant decrease in attention control among heavy short-video users.
Heavy use is linked to "TikTok Brain" — a perceived mood-enhancement state tied to algorithmic dopamine cycling.
High short-video usage intensity is positively related to addictive consumption behaviours.
Increased short-form video consumption directly relates to poor sustained attention performance.